STR 581 WEEK 3 EXTERNAL AND ENVIRONMENTAL ANALYSIS
STR 581 Week 3 External and Environmental Analysis,
Introduction
The organization considered in the present situation is Verizon Wireless. An environmental scan of this organization is to be carried out. Regarding the environmental scan, there are certain points which are to be taken into consideration. The most important environmental factor, in the industry shall be considered. Most important internal strength and weakness of the organization shall also be considered. Competitive position and possibility of organization and its organizational structure shall be included in the present paper.
Most Important External Environment Factor
Here, most important external environment factor of Verizon Wireless is to be taken. For Verizon Wireless, most important external environment factor in industry is the factor of competition. The organization does face a lot of competition from other organizations. Verizon Wireless is the second US telecom service provider after AT & T. The top competitors of this organization are AT & T, T-Mobile US and Sprint Corporation. These organizations have an important place in the market (Jones, 2012). Regarding these organizations, Verizon Wireless has to ensure that it provides high quality services to customers at a reasonable price so that customers are attracted towards the organizational products.
In the remote environment, the most important external environmental factor is the customers of organization. In the course of this environmental factor, the organization needs to work towards meeting the requirements of customers. The organization should provide such products to the customers which meet their requirements. In case of mobile services, the customers should be provided services in such a manner that, they do not have any kind of communication problems. Their mobile phones should receive appropriate signals without much issue. The satisfaction of customers is the most important area of concern for the organization. Without satisfaction of customers, the organization is not likely to generate appropriate revenues and profits.
In case of external operating environment, most important factor is government regulations. In case of supply of 4G or 5G services, Verizon Wireless has to obtain approval from government. Without approval from government, Verizon Wireless is going to get into some kinds of issues. The organization will not be able to provide such services to the customers without approval of government.
Internal Strength of Verizon Wireless
Most important internal strength of this organization is its name brand recognition. This organization has a strong name in front of the customers. Regarding the name of the organization, the customers know that this organization will always provide quality services to them (Resource Center, n.d.). Regarding its services, the customers are always satisfied therefore; there is an increase in number of customers of organization with the passage of time. In the second quarter of 2014, the organization had a total of 90 million subscribers. The organization has been providing 4G services to customers and radio frequency of 4G service provided by it is at the level of 1700 / 2100 MHz.
Internal Weakness of Verizon Wireless
The most important internal weakness of Verizon Wireless is that this organization is not an international organization. The organization has its operations in 2330 locations in the United States of America but it does not have its locations outside the United States of America. This internal weakness of organization is regarding the inability of its management to expand organizational business to other parts of the world. With expansion of organizational business to other parts of the world, the organization is likely to ensure that it generates larger revenue and has a better competitive position in the market. The management has to take decisions and adopt a method of partnership or merger with any other major organizations in the world to expand its business at a point of time.
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