Tuesday, 13 October 2015

BUS 490

BUS 490 WEEK 8 ASSIGNMENT 2



BUS 490 Week 8 Assignment 2,
BUS 490 Week 8 Assignment 2
Assignment 2: Preparing a Comprehensive Case Analysis, Part 2
Due Week 8 and worth 275 points
Write a 5-6 page paper in which you complete the remaining steps of a comprehensive written analysis as described in Part 6 of the textbook, specifically:
1. Prepare any two (2) of the following matrices to justify the strategies you will be recommending: SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix, and QSP Matrix.





2. Discuss the advantages and disadvantages of at least two (2) alternative strategies.
3. Recommend specific strategies and objectives for the firm to follow over the next three (3) years. 
Include an itemized estimate of costs for each year.
4. Compare and contrast your recommendations to the actual strategies planned by the company.
5. Specify how your recommendations can be implemented and the results you expect. Include a 
recommended timetable for the action items you are suggesting.
6. Explain in detail how you will review and evaluate the success of the strategies you 
recommended.
7. Research and cite at least three (3) reputable, academic sources.



BUS 490 WEEK 8 ASSIGNMENT 2

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