MKT 571

MKT 571 WEEK 2 TEAM ASSIGNMENT MARKETING PLAN PHASE I

For the first part of this plan, identify a new product idea for a company (company must be domiciled outside of the U.S) you would like to learn more about.  Then create a paper or outline (of approximately 2000 words) in which you include the following components for two different markets – your domestic market and a second market (cannot be the U.S.). You will be creating a marketing plan for both markets, simultaneously. 

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Include the following components for both markets, based on your research:

– A description of the product and its attributes
– Market needs – how do you know the product is needed in both markets?
– Market growth- how big is the potential market and how fast it is growing in both markets?
– A brief SWOT analysis of the product idea – for both markets.  The internal analysis will be the same for both countries but the external analysis (O/T) will be different.
– Potential competition in both markets, based on research.

As the plan is developed, use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

Be sure to review the instructor policies to insure you comply with reference and formatting requirements.

Click the Assignment Files tab to submit your assignment

MKT 571 WEEK 2 TEAM ASSIGNMENT MARKETING PLAN PHASE I