MKT 571 WEEK 3
Write a paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and rational for why you believe the company’s target market(s) were selected.
Required Elements:
- No more than 2100 words
- Include demographic, psychographic, geographic, and behavioral characteristics for the selected company’s target market.
- Appropriate segmentation criteria.
- A positioning statement for the company with careful consideration of their brand and strategy
- Paper is consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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